What we do

….POWERED BY DATA AND INNOVATION,
WE ARE BUILDING THE NEXT GENERATION OF
SOUGHT-AFTER CPG BRANDS WITH COMPELLING PRODUCTS
TAILORED TO CONSUMER NEEDS

PETCARE

Developed by animal lovers, our petcare brands are designed to improve the health and wellbeing of your furry and four-legged best friends. We focus on using natural products with plant-based formulas and recycled packaging to ensure the best future for pets, their owners, and the planet. We cover all of your pet needs with categories such as care, wellbeing, problem solvers, and bath time. Our products are researched, produced, and tested all under one roof to ensure the best quality.

THE BEST FOR OUR BEST FRIENDS

PETCARE

Developed by animal lovers, our petcare brands are designed to improve the health and wellbeing of your furry and four-legged best friends. We focus on using natural products with plant-based formulas and recycled packaging to ensure the best future for pets, their owners, and the planet. We cover all of your pet needs with categories such as care, wellbeing, problem solvers, and bath time. Our products are researched, produced, and tested all under one roof to ensure the best quality.

THE BEST FOR OUR BEST FRIENDS

BEAUTY & PERSONAL CARE

From skincare & haircare to body and beauty essentials, our brands offer customers the clean, naturally-derived products they desire and deserve. Each product aims to simplify personal care routines and enhance your natural beauty in a healthy and sustainable way through the highest quality formulas and superior ingredients—products designed for your specific hair type or skin goal.

BEAUTY MADE SIMPLE & NATURAL 

WELLNESS & LIFESTYLE

Selfcare is not just a trend but a lifestyle. We believe health and wellness should always be a priority, and we create products that embrace this mind & body connection. Our products are designed with the best natural formulas to holistically improve your wellbeing and nurture a healthy lifestyle, from therapeutic solutions and essential oils to sexual wellness innovations.

PRODUCTS THAT REVEAL YOUR AUTHENTIC SELF

WELLNESS & LIFESTYLE

Selfcare is not just a trend but a lifestyle. We believe health and wellness should always be a priority, and we create products that embrace this mind & body connection. Our products are designed with the best natural formulas to holistically improve your wellbeing and nurture a healthy lifestyle, from therapeutic solutions and essential oils to sexual wellness innovations.

PRODUCTS THAT REVEAL YOUR AUTHENTIC SELF

HOME & GARDEN

Plant-powered and sustainably produced, our effective solutions for house and garden help you get the job done with powerful yet safe (for you and the environment) formulas. Whether caring for your plants, your garden, or your home, our non-toxic sprays, oils, & repellents work hard to keep things clean and cared for, not complicated, thanks to thoughtfully chosen ingredients.

YOUR CHORES JUST GOT AN UPGRADE